Privacy Policy


This privacy policy (Privacy Policy) sets out the ways in which all employees of Sentient (by which we mean Sentient Vision Systems Pty Ltd in Australia and Sentient Vision Systems, Inc in USA) may use your personal data.

In this Privacy Policy:

  • ‘we’, ‘us’ or ‘our’ means the Sentient entity with which you are interacting as detailed above

  • ’site’ means the Sentient website you are visiting or engaging with

  • you’ and ‘your’ means you, the person engaging with us or visiting our site

By subscribing to our news, visiting our site or otherwise interacting with us, we will process your personal data in accordance with this Privacy Policy.

How you can contact us

Address: Sentient Vision Systems, 1/85 Salmon St, Port Melbourne, Vic 3207 Australia.


Information we may collect about you

  • Information you give us: We collect any information you provide to us when you complete a contact form, provide us with your details over the phone, meet with one of our representatives or subscribe to our mailing list. This information might include your name, address, email address, phone number and other information relevant to your contact with Sentient.

  • Information we collect about you: We may collect any information contained in any correspondence between you and us via contact forms on websites, and emails, meetings or telephone calls.

    • We may collect information about you visiting our website and how you use it. This may include your IP address, geographical location, device information, browser type, referral source, length of visit, operating system, number of page views, which pages you viewed and similar information.

    • We may also receive information about you from third parties where you have consented to such third party sharing your information with us.

How we use information about you

We may use your information for the following purposes, depending on the relationship we have with you. Prior to submitting your personal data to us, we will provide you more specific information where necessary about how we will use your data,  and link you to this privacy policy.

We use personal data to:

The purpose of this is:

The applicable legal basis:

Provide you with information that you have requested from us, in relation to solutions and events (for example e-newsletters).

We will need to use your contact details to keep you updated about the products or services you have indicated you are interested in.

By specifically requesting information from us, you are consenting to us using your personal data for the purposes of communicating such information to you.

To keep in contact with you about announcements or solutions of ours that may be of interest to you.

To keep you up to date on announcements or solutions you may be interested in or have purchased from us in the past. To analyse the effectiveness of our products and offerings to you.

It is our legitimate interest to keep you up to date on announcements or solutions you may be interested in or have purchased from us in the past. Where we rely on legitimate interests in this way, we will always offer an opt out, and unsubscribe option on any marketing information we send you.

Analyse user traffic to measure use of our websites and improve their content.

We may use information such as your IP address for analytical purposes of our pages, this could also include improving the content of our websites and services.

We have identified web analytics as a legitimate interest of our business, and allow us to better meet your needs as a customer.

To comply with or abide by legal obligations or requirements.

We may need to use or process your personal data to comply with some legal requirements.

Where we need to process your data for these reasons, the legal basis will be compliance with a legal obligation

You can find out more information on the privacy notice provided at the time you submit your data to us or in your contract with us (if applicable).

Who we might share your data with

In certain circumstances we may share your personal information with:

  • Any third parties where necessary to enable us to enforce our legal rights, or to protect the rights, property or safety of our employees or where such disclosure may be permitted or required by law.

Third Party Content, Sites, and Contributions

Our websites may contain content and links to other websites or apps that are operated by third parties. We don’t control these third party websites or apps (including whether or not they store cookies) and this Privacy Policy does not apply to them. Please consult the terms and conditions and Privacy Policy of the relevant third party website or app to find out how that site/app collects and uses your information and to establish whether and for what purpose they use cookies.

How we look after your data and how long we keep it for

We use a variety of technological and operational security measures to protect your information against any unauthorised access to, unlawful use of, and modification and destruction of any personal data we store. We will retain your information for as long as is necessary to provide you with the services that you have requested from us, or for as long as the law otherwise permits. Where you have not contacted us or otherwise engaged with us in ten years, we will delete your data, unless we have an obligation to retain it for longer (for example for taxation purposes).

Transmission of information over the internet can be insecure, and although we employ measures to protect your information from unauthorised access we cannot always guarantee the security of information sent over the internet.

Where we store your information

Sentient’s servers are situated inside Australia however our web services and CRM system are provided by third parties whose servers may be located in other regions. We take all steps necessary to ensure that any of your information is adequately protected and processed in accordance with this Privacy Policy, and where necessary, we put in place relevant safeguards to ensure the safe processing of your data.

Your rights in relation to your Personal Data

You have the right to:

  • Request a copy of the personal data that we keep about you, by making a request in writing to the Data Protection Officer. Our Data Protection Officers details are provided on Page 1 of this policy. You can ask us to provide the data in a commonly used, machine readable format, and where we are able to; transmit this data to another organisation.

  • Contact the Data Protection Officer if you are concerned that any of the information we hold on you is incorrect, to have that data corrected.

  • Contact the Data Protection Officer to ask us to stop processing your data, or withdraw consent where we are relying on consent as the legal basis for any processing of your data.

  • Contact the Data Protection Officer to request that we delete your personal data.

  • Lodge a complaint with the data protection authorities if you believe we have not complied with any applicable data protection law. In Australia, the relevant authority is the Office of the Australian Information Commissioner, you can find their details at Home

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Updated privacy policies will be updated on the relevant Sentient website, or provided to you at your request.